Back to Basics

I have been contemplating some major changes again to my whole business plan.  This is a regular occurrence for me, I am always wanting to do something different and new.  But this last time I made changes to doing something new I think it was a mistake.  I changed this blog, got a full on website and started doing business the “normal” way.  Yeah, that’s not for me.

I have come to realize that the normal way of doing things just doesn’t work for me.  So I have switched this blog back to the way I had it a year ago, I really like having a blog versus a full on website.  I can have my photo galleries here, but I can also talk, and anyone who knows me knows that I like to talk!  I’m an extrovert and I like showing off my work and being in front of and behind the camera all at the same time!

This year I made some changes that I did like and that I thought were successful.  My goal was to get published and start shooting for magazines again.  This happened and happened better than I had anticipated!  My goal was simply 5 published editorials, just to get my name out there again in that market.  That happened pretty quickly so I decided to make it 12 publications because I figured once a month was good.  It is October and I’ve had 15 publications this year and have been added as a contributing photographer to two magazines!  Not bad for just wanting to get my feet wet again!

I’m not bragging, but here is what I noticed.  My lifestyle fashion photography is my strongest work.  I like shooting boudoir, I really do, but when I add that lifestyle element to it my boudoir clients really liked it better.  So what does this tell me?  It tells me that sticking to my style works best for all of my clients!  My boudoir clients love the Mercedes shots of themselves.  My wedding clients love the fashion approach I take to their wedding photos.  My fashion shoots just flow with whatever my brain can come up with.  Life is easier when I just shoot my style.

So I’m going back to basics.  This is going to be my main site again.  Now I’m based in Palm Springs instead of Ventura full-time.  My Los Angeles clients will just have to come here.  It is only a little further than Ventura was to LA, but less traffic!  I will be shooting here more and more, I am still getting settled in and have actually only done a little bit of shooting here, but soon you will be seeing a lot more from The Average Jim’s Playground. 😉

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