I was having a conversation with another photographer about my new pricing and for once someone really understood what I was talking about. I sell products, I do not sell myself. I’m sure this will not make sense to everyone, but it is not meant to.
Part of what I really want to do with my work is show how I see the person (or person’s) in front of my lens. I really want to push myself to create the images I see and find ways to just make it happen. Part of this whole process was the remodel to my studio, finally making this place what I have wanted it to be for years! This way I am allowing myself to express what I see and how I see it. The environment you choose to work in definitely plays a role in your final product.
I think that you must push yourself to grow every single day in this business. If you don’t you end up getting left behind. This is why I am pushing myself to make the changes I feel I need to do in order to grow as a photographer and as a business owner and artist.
The goal behind my pricing is simple, I don’t want to put a price on my own value. I do not have a fee to create the work I create. If you wish to own the work I create, you may purchase it at any time. Of course, if you want me to photograph you, you must purchase an art piece in advance. There has to be a catch, otherwise I would be flooded with people wanting free photo sessions!
It is all about change. I am changing the way I do things and I am sure I will have a change in the type of clients I book as well. We will see what the road ahead has in store for The Average Jim….. I’m betting on a brighter future. 😉