Connect

My favorite part of shooting is the connection created inside of the lens.  It’s like being in your own little world and nothing else matters for those brief little moments.  Fashion photography is not just about selling the clothing or accessories, it is about selling a mood and a lifestyle.  It is about creating a vibe that other people want for their own lives, and just maybe if they buy the product they will feel that way.

Don’t buy into this, buy into the vibe on your own.  You really don’t need the products, granted some of them are pretty cool and worth having, but you don’t need them to feel that way.  Feel the vibe first then buy the product, I think this is always the better philosophy.

It’s just a thought. 😉